B2B-Lead-Generation-Considerations-for-Financial-Services
B2B lead generation considerations for financial services.

In the world of financial services, marketing and advertising are not easy. From a complex industry to complex internal struggles, finding ways to generate leads and attribute those leads can be tough. Here are three B2B lead generation considerations you…read the full article

4 key takeaways from The Digital Summit in Kansas City.

Here at Ervin & Smith we continue to learn so we’re always on top of the newest trends in digital marketing and advertising. Four of our team members recently traveled to Kansas City to attend the Digital Summit conference and…read the full article

7 digital marketing buzzwords every marketer should know.

Have you ever been sitting in a meeting when someone threw out a term—big data, for example—and you weren’t 100 percent sure what the term meant? You’re not alone. In the world of digital marketing, it seems like new buzzwords…read the full article

We gave our employees free vacations as a benefit. Here’s what happened.

For 2016, Ervin & Smith decided to give a new employee benefit: free vacations. Not just time off, because we already have an unlimited time off policy. They gave employees the opportunity to have an experience, to get out of…read the full article

Optimize-Your-Website-for-Millennials
Three ways to optimize your website for millennials – by a millennial.

As of 2015, millennials are the majority of the U.S. workforce. Along with that comes about $200 billion in annual purchasing power. If you want a piece of that pie, you have to have a website, it has to work…read the full article

Google-Analytics-Hacks-Ervin-and-Smith
5 Google Analytics hacks to maximize your marketing dollars.

Allocating marketing dollars is no easy task. Usually, it involves some give and take. In a perfect world, most marketers would have a thoughtful marketing strategy written that ties into business objectives and goals. It would include proper advertising and…read the full article

zombie marketing channels
Zombie marketing channels: Three things that were dead, but aren’t.

EMAIL IS DEAD. If you work in marketing, I know you’ve seen phrases like this more than once, maybe more than once a week. In my opinion, “______ is dead” is one of the most overused marketing blog phrases out…read the full article

Marketing-Review-2016-Ervin-and-Smith
A Look Back at 2016 Marketing

2016 has been a bit of a crazy year, and with that, there are a lot of items you should have completed off your marketing to-do list. Included below are a few of the major marketing items we feel you…read the full article

Is-PPC-right-for-your-business-blog
How to know if PPC (pay-per-click) is right for you.

With a myriad of advertising choices available to marketers today, it can be challenging to know what you should put your money toward and what you should hold off on. PPC is no exception. A well-planned PPC campaign can bring…read the full article

ervin-and-smith-local-seo-check-list
Local SEO basics and free local SEO checklist.

There are a few things we need to cover before we jump straight into local SEO. The first is SEO itself. There are a lot of factors that go into search engine optimization. A lot. We are covering the basics…read the full article