We gave our employees free vacations as a benefit. Here’s what happened.

For 2016, Ervin & Smith decided to give a new employee benefit: free vacations. Not just time off, because we already have an unlimited time off policy. They gave employees the opportunity to have an experience, to get out of…read the full article

Optimize-Your-Website-for-Millennials
Three ways to optimize your website for millennials – by a millennial.

As of 2015, millennials are the majority of the U.S. workforce. Along with that comes about $200 billion in annual purchasing power. If you want a piece of that pie, you have to have a website, it has to work…read the full article

Google-Analytics-Hacks-Ervin-and-Smith
5 Google Analytics hacks to maximize your marketing dollars.

Allocating marketing dollars is no easy task. Usually, it involves some give and take. In a perfect world, most marketers would have a thoughtful marketing strategy written that ties into business objectives and goals. It would include proper advertising and…read the full article

zombie marketing channels
Zombie marketing channels: Three things that were dead, but aren’t.

EMAIL IS DEAD. If you work in marketing, I know you’ve seen phrases like this more than once, maybe more than once a week. In my opinion, “______ is dead” is one of the most overused marketing blog phrases out…read the full article

Marketing-Review-2016-Ervin-and-Smith
A Look Back at 2016 Marketing

2016 has been a bit of a crazy year, and with that, there are a lot of items you should have completed off your marketing to-do list. Included below are a few of the major marketing items we feel you…read the full article

Is-PPC-right-for-your-business-blog
How to know if PPC (pay-per-click) is right for you.

With a myriad of advertising choices available to marketers today, it can be challenging to know what you should put your money toward and what you should hold off on. PPC is no exception. A well-planned PPC campaign can bring…read the full article

ervin-and-smith-local-seo-check-list
Local SEO basics and free local SEO checklist.

There are a few things we need to cover before we jump straight into local SEO. The first is SEO itself. There are a lot of factors that go into search engine optimization. A lot. We are covering the basics…read the full article

The DO’S and DON’TS for retweets

When using a Twitter account that serves a purpose other than personal whims, trying to decide how to approach retweeting can be challenging.