“Look closely at what every one else is doing and do something opposite. The contrarian, counterintuitive thinkers rule the world.” – Doug Smith
Operating within strict regulations? You don’t have to forgo social media. Here are 9 of the best social media campaigns in regulated industries.
So, what exactly is a brand ambassador? Here’s a rundown of the basics and key takeaways for businesses and digital marketers to consider.
The Ervin & Smith account team agreed to a Q&A to provide insight into how you can write a creative brief with your agency partner that produces winning work.
We’ve gathered the top social media marketing news you missed last month, focusing on: Facebook, Twitter, LinkedIn and the now infamous Google+.
If you’re feeling behind on industry happenings, you’re in luck – December’s social media marketing news roundup covers the month’s top headlines.
We’ve made our list … and checked it twice. The Ervin & Smith team sourced and reviewed the best holiday ads of 2014. Ready to congratulate this year’s winners?
Advertising on social media is both exciting and overwhelming for first-timers. Before securing high-dollar campaign spend, you need to prove ROI. Before even thinking about your first paid tweet, you need to develop a strategic plan backed by analytics. Here’s how to set the stage.
Between seasonal lattes and costumes, you might not have had time to keep up with the latest social media marketing news this month. Luckily, #SMM411 has you covered.
Three brands that prove a creative B2B content marketing strategy can fuel brand awareness.