Luxury-Travel-Forecast
2017 Forecast: Luxury Travel Trends

The tourism industry, like many others, has felt the massive impact of a changing cultural landscape and the adoption of a more digital world. Travelers rely more and more on online resources to find destination ideas and to book their…read the full article

four-stages-of-going-ive-on-Facebook
The 4 Stages of Going ‘Live’ on Facebook

Facebook has recently invested in promoting their new Live feature of their Facebook mobile application. The feature allows users to livestream videos to their Facebook friends and followers while instantly collecting feedback in the form of reactions (like, heart, sad,…read the full article

structured-data-tags-for-seo-blog
Google’s structured data tags: What are they, and how can you use them to improve your SEO?

The search engine optimization (SEO) landscape is constantly changing, and sometimes it feels impossible to keep up with new developments and opportunities. However, you’ll find that focusing your efforts on one optimization at a time can make the process of…read the full article

Voice-Search-Website-Optimization-Tips
5 tips to making your website voice-search friendly

  Siri. Google. Now, Alexa and Cortana are all quickly becoming household names. If you’re unsure who these people are, a quick search will tell you that they are not people at all. These virtual assistants, when prompted by voice-search,…read the full article

5 Post-Launch Strategies to Ensure the Success of your Website.

If you’ve recently launched a new website for your business, I am here to give you a virtual high-five and congratulations! You’ve taken a big step to starting or refreshing your online presence and that deserves to be recognized. But…read the full article

highly-effective-brands-ervin-and-smith
The 7 Habits of Highly Effective Brands

You can learn a lot by examining the actions and habits of successful people. The same logic can be applied to branding. I’m sure you can think of several standout brands that make a statement and are continually outperforming their…read the full article

future-of-seo
Optimizing Your Website for the Future of SEO

It’s no secret that the world of digital marketing is always changing. To truly stay up to date with digital trends and provide the best customer experience, one has to constantly do the impossible—predict the future. The search engine optimization…read the full article

value-of-seo
Proving the value of search engine optimization

Search engine optimization is a complicated and ever-changing environment. For many years clients have come to us with hopes of ranking No. 1 in Google’s search results for a particular keyword. We’d build a targeted strategy to optimize their website…read the full article

augmented-reality-trends
4 Augmented Reality Trends That Marketers Should Keep Their Eyes On

Augmented reality “is the future, the dominant way we will interact with computers and the Internet.” That’s a pretty bold statement, isn’t it? Before we dismiss it, though, let’s consider where it came from. Christopher Mims, The Wall Street Journal’s…read the full article

death-of-the-open-web-ervin-and-smith
What is the death of open web, and what does it mean for marketers?

  The way we use the web is changing, and like many shifts in culture and technology, this change started long before we realized it was happening. At the expense of the open web, many Internet users are ditching the…read the full article