What is a brand? There are hundreds of different definitions from a wide variety of experts. Most of them talk about the emotions or thoughts that are stirred up when a consumer thinks of your company’s name.
Ideally, every brand should be recognizable regardless of context, yet brands should also be able to adjust their characteristics based on whatever that context is.
Given the importance of long-term brand consistency, rebranding should not be taken lightly.
Building a strong brand is all about being found, consumed and spread. Learn more with our six branding strategies that build brand loyalty online.
Fiat is one of the latest brands to aim straight for the parental audience. In this instance, the Italian carmaker is targeting moms. Tired, time-starved, financially influential moms.
Are you looking to establish a new brand or to revitalize an existing one? Then I recommend you grab a copy of Designing Brand Identity: An Essential Guide for the Whole Branding Team by Alina Wheeler. This book is a distillation of the best branding theory and real-life examples in one very easy-to-skim and easier-to-reference text.
A SWOT analysis can help you take a step back, examine the situation from inside and out, and make a smart, strategic plan.
So you’re launching a new brand or re-launching an existing brand. You’re feeling charged. You can’t wait to get started. You’ve been strategizing for months. You have a crystal clear vision and your CEO just gave you the green light. Time to call your design team or creative agency and get started right away on a new logo, right? Wrong.
This infographic on branding architecture highlights how to identify if you are using a Product Brand Strategy or Masterbrand Strategy.
It was inevitable. The world is slated to end tomorrow (per the 2012 Mayan Calendar) – so the campaign concepts are just too obvious to pass up for some brands. Here are a few that caught my eye . . .