For years, we’ve been consulting with clients and prospects on how to effectively market to women. The number one question we continue to hear: If we focus on women, will we alienate men?
Creating a new brand or reinvigorating an existing brand should be a career highlight for most marketers. Here are three tips for brand guidelines.
Discover how to do audience research with these five online options for focus group alternatives.
Companies are conducting consumer research in a variety of ways, but when it comes to marketing to women, it’s important to recognize which pitfalls to avoid and what methods can be most effective.
Brand architecture strategy (sometimes called brand portfolio strategy) is a business strategy. It’s NOT about graphics. And it’s not about marketing.
Relevance is the differentiator in digital brand strategy: The branding game has changed