As marketers, we simply can’t put enough focus on lead generation. While there are always other objectives to measure—traffic, engagement, clicks—the one that is closest to the bottom line is leads.
How to stop letting good ideas wither on the vine because you’re so concerned with perfection.
Ervin & Smith has created a quick reference guide to content marketing terms. From content audits to real-time marketing, you’ll find succinct definitions for all the essential terms you need to know. We invite you to download it, learn from it and then go forth and create great content.
So, what exactly is a brand ambassador? Here’s a rundown of the basics and key takeaways for businesses and digital marketers to consider.
Three brands that prove a creative B2B content marketing strategy can fuel brand awareness.
There are millions of blogs in existence, yet people still haven’t quite shaken the perception that blogs are for moms, foodies and happy thoughts. While those types of blogs can be great, here’s why blogs are for businesses too.
Content marketing isn’t just about writing content. With a little imagination, just about anything can be a vehicle for connecting with your audience.
Content marketing inspiration: Twelve key insights from Content Marketing World 2014.
Curating content is about more than assembling links. If that’s your only technique, you’ll quickly bore your audience. Here’s a better way to approach it.
Seven great content marketing examples.