Data visualization is more than a trend. It’s a helpful way to communicate important information and statistics in a visual and easy-to-digest format. Here at Ervin & Smith, we’re very familiar with the most common form of data visualization, the…read the full article
As marketers, we simply can’t put enough focus on lead generation. While there are always other objectives to measure—traffic, engagement, clicks—the one that is closest to the bottom line is leads.
How to stop letting good ideas wither on the vine because you’re so concerned with perfection.
If you’ve read anything about digital marketing in the past year, you’ve surely heard about video and native advertising. But what exactly is native video?
Perhaps more than any other marketing discipline, video has the most moving parts (dad joke very much intended). So when do you need great, when do you need good and when do you fall back on good enough?
The idea of connection is important if you’re going to use video to interact with your audience—whether it’s an explainer video or an introduction to your brand.
Unless you’ve been off the grid for a while, you probably know how effective video can be. But here are a few stats to serve as a refresher on why video can be so compelling to your audience. Plus tips for using it.
Ervin & Smith has created a quick reference guide to content marketing terms. From content audits to real-time marketing, you’ll find succinct definitions for all the essential terms you need to know. We invite you to download it, learn from it and then go forth and create great content.
You’ve read the statistics. You know how hugely effective video content can be. But what if you’re new to creating video? How do you get started? We’ll show you.
So, what exactly is a brand ambassador? Here’s a rundown of the basics and key takeaways for businesses and digital marketers to consider.