7 digital marketing buzzwords to help you look cool in your office.

Picture this: You are sitting in a meeting, and someone throws out the term big data. You think you have an idea of what it is, but you’re not quite sure based off of how it was used. So you…read the full article

Optimize-Your-Website-for-Millennials
Three ways to optimize your website for millennials – by a millennial.

As of 2015, millennials are the majority of the U.S. workforce. Along with that comes about $200 billion in annual purchasing power. If you want a piece of that pie, you have to have a website, it has to work…read the full article

5 post-launch strategies to ensure the success of your website.

If you’ve recently launched a new website for your business, I am here to give you a virtual high-five and congratulations! You’ve taken a big step to starting or refreshing your online presence and that deserves to be recognized. But…read the full article

Google-Analytics-Hacks-Ervin-and-Smith
5 Google Analytics hacks to maximize your marketing dollars.

Allocating marketing dollars is no easy task. Usually, it involves some give and take. In a perfect world, most marketers would have a thoughtful marketing strategy written that ties into business objectives and goals. It would include proper advertising and…read the full article

zombie marketing channels
Zombie marketing channels: Three things that were dead, but aren’t.

EMAIL IS DEAD. If you work in marketing, I know you’ve seen phrases like this more than once, maybe more than once a week. In my opinion, “______ is dead” is one of the most overused marketing blog phrases out…read the full article

programmatic advertising guide
Programmatic Advertising Primer for Smart Marketers

According to advertising intelligence firm Magna Global, $178 billion was spent globally on digital advertising in 2016. $19 billion of that was purchased through programmatic digital media transactions. Programmatic advertising involves several players and new digital marketing terms. We’re providing this…read the full article

Marketing-Review-2016-Ervin-and-Smith
A Look Back at 2016 Marketing

2016 has been a bit of a crazy year, and with that, there are a lot of items you should have completed off your marketing to-do list. Included below are a few of the major marketing items we feel you…read the full article

Is-PPC-right-for-your-business-blog
How to know if PPC (pay-per-click) is right for you.

With a myriad of advertising choices available to marketers today, it can be challenging to know what you should put your money toward and what you should hold off on. PPC is no exception. A well-planned PPC campaign can bring…read the full article

Internet of Things
The Internet of Things from Christmas Past, Present & Future

ICYMI: Machines rule Christmas—actually, it’s not ‘machines;’ it’s the internet of things (IoT). We order and pay for our festive Peppermint Mochas with our smartphones, listen to our holiday playlists through an app in our car and stream classic Christmas…read the full article

augmented-reality-trends
4 Augmented Reality Trends That Marketers Should Keep Their Eyes On

Augmented reality “is the future, the dominant way we will interact with computers and the Internet.” That’s a pretty bold statement, isn’t it? Before we dismiss it, though, let’s consider where it came from. Christopher Mims, The Wall Street Journal’s…read the full article