2016 has been a bit of a crazy year, and with that, there are a lot of items you should have completed off your marketing to-do list. Included below are a few of the major marketing items we feel you…read the full article
With a myriad of advertising choices available to marketers today, it can be challenging to know what you should put your money toward and what you should hold off on. PPC is no exception. A well-planned PPC campaign can bring…read the full article
ICYMI: Machines rule Christmas—actually, it’s not ‘machines;’ it’s the internet of things (IoT). We order and pay for our festive Peppermint Mochas with our smartphones, listen to our holiday playlists through an app in our car and stream classic Christmas…read the full article
Augmented reality “is the future, the dominant way we will interact with computers and the Internet.” That’s a pretty bold statement, isn’t it? Before we dismiss it, though, let’s consider where it came from. Christopher Mims, The Wall Street Journal’s…read the full article
The way we use the web is changing, and like many shifts in culture and technology, this change started long before we realized it was happening. At the expense of the open web, many Internet users are ditching the…read the full article
You’ve felt it while watching a long Snapchat story from the front row at a Beyoncé concert or scrolling through the candid photos of your travel-blogging former college roommate. It’s the slightly uncomfortable feeling that your experiences are not quite…read the full article
Recently, more and more brands seem to be going all in with the super-zany-wacky commercials. So is this type of advertising effective?
Most brands understand the importance of data and analytics but few truly know how to use the data to tell a meaningful story.
Prevailing wisdom tells us the American attention span continues to recede faster than Nic Cage’s hairline. So, why then, are more and more brands choosing to invest in longer-form content?
Here’s how to keep your startup marketing strategic, manageable and measurable.