Marketing-Review-2016-Ervin-and-Smith
A Look Back at 2016 Marketing

2016 has been a bit of a crazy year, and with that, there are a lot of items you should have completed off your marketing to-do list. Included below are a few of the major marketing items we feel you…read the full article

Is-PPC-right-for-your-business-blog
How to know if PPC (pay-per-click) is right for you.

With a myriad of advertising choices available to marketers today, it can be challenging to know what you should put your money toward and what you should hold off on. PPC is no exception. A well-planned PPC campaign can bring…read the full article

Internet of Things
The Internet of Things from Christmas Past, Present & Future

ICYMI: Machines rule Christmas—actually, it’s not ‘machines;’ it’s the internet of things (IoT). We order and pay for our festive Peppermint Mochas with our smartphones, listen to our holiday playlists through an app in our car and stream classic Christmas…read the full article

augmented-reality-trends
4 Augmented Reality Trends That Marketers Should Keep Their Eyes On

Augmented reality “is the future, the dominant way we will interact with computers and the Internet.” That’s a pretty bold statement, isn’t it? Before we dismiss it, though, let’s consider where it came from. Christopher Mims, The Wall Street Journal’s…read the full article

death-of-the-open-web-ervin-and-smith
What is the death of open web, and what does it mean for marketers?

  The way we use the web is changing, and like many shifts in culture and technology, this change started long before we realized it was happening. At the expense of the open web, many Internet users are ditching the…read the full article

fear-of-missing-out
What is FOMO, and how is it used to inspire millennial travelers?

You’ve felt it while watching a long Snapchat story from the front row at a Beyoncé concert or scrolling through the candid photos of your travel-blogging former college roommate. It’s the slightly uncomfortable feeling that your experiences are not quite…read the full article

How wacky is too wacky? The unfunny side of funny advertising.

Recently, more and more brands seem to be going all in with the super-zany-wacky commercials. So is this type of advertising effective?

How to build a story with data.

Most brands understand the importance of data and analytics but few truly know how to use the data to tell a meaningful story.

Long live long-form ads!

Prevailing wisdom tells us the American attention span continues to recede faster than Nic Cage’s hairline. So, why then, are more and more brands choosing to invest in longer-form content?

You’re funded—now what? 3 marketing tips for startups.

Here’s how to keep your startup marketing strategic, manageable and measurable.