Traditional media relations tactics are no longer enough. It’s time to integrate your PR efforts with your advertising, content marketing, social media and search strategies.
Managing public relations is no small task. Your PR tactics need to be both focused and fresh.
We asked our PR team what journalists need from brands these days and how PR can deliver. Here are some tips that will help you get on the same page with journalists.
The PR industry absolutely must stop relying on outdated advertising value equivalents (AVEs) and impressions to prove ROI.
As an entrepreneur, your primary focus may be … well, all over the place. When you’re tasked with doing it all, it can be very tough to prioritize. Here’s where public relations can make your life easier.
Here are six steps that will help you build the perfect media list – one of the most valuable tools in your PR arsenal.
As PR professionals it is your job to build and nurture relationships between your brand and every reporter, influencer and consumer who can help tell your story. But to do this well, it takes time.
Drowning in data? Struggling with ROI? Check out this slideshow of our favorite quotes – some sassy, some serious and some old – about PR measurement for a dose of inspiration.
Any person who is tasked with speaking to the media for your brand or company needs media training. So how do you get them on board? Start here.
A custom PR scorecard takes some planning up front, but it will help with setting goals, benchmarking progress and measuring PR.