How to create your own scorecard for measuring PR.

A custom PR scorecard takes some planning up front, but it will help with setting goals, benchmarking progress and measuring PR.

7 reasons your public relations strategy isn’t working.

If you find yourself striking out a little too often, it might be time to evaluate your public relations game plan.

Press release optimization tips to keep Google Penguin happy.

Given how difficult it can be to recover from Penguin slaps, here are some optimization tips to keep in mind as you get ready to send out a press release.

digital public relations trends
4 public relations trends that should light a fire under you.

Today’s best PR professionals embrace the fact that the power of public relations now lives online, as well as on the page. Here are four digital public relations trends that are changing the way we do PR.

online newsroom examples
3 online newsroom examples to inspire you.

Looking to add or revamp a newsroom? Take a few notes from these online newsroom examples.

how to plan an event
How to plan an event: 5 steps to maximize attendance.

Tips on how to plan an event in a way that maximizes attendance.

The art of newsjacking – do’s and don’ts

Newsjacking is an effective way to take advantage of breaking news. Here’s what you should and shouldn’t do.

strategic public relations plans
Strategic public relations planning [free e-book].

In today’s digital world, strategic public relations programs need to incorporate content marketing, social media and search engine optimization.

Three PR books to spark creative thinking.

Reading material in the public relations industry seems to come and go. More often than not, we come across the hot book of the moment, read it, get excited about it for a while and ultimately forget about it. Few books actually stick and inspire us to do better work.

10 tips for becoming a public relations rock star.

When it comes to public relations, the only constant you can count on is that there will always be change. To succeed in this industry you must be nimble and ready roll with what each new day brings.