A custom PR scorecard takes some planning up front, but it will help with setting goals, benchmarking progress and measuring PR.
If you find yourself striking out a little too often, it might be time to evaluate your public relations game plan.
Given how difficult it can be to recover from Penguin slaps, here are some optimization tips to keep in mind as you get ready to send out a press release.
Today’s best PR professionals embrace the fact that the power of public relations now lives online, as well as on the page. Here are four digital public relations trends that are changing the way we do PR.
Looking to add or revamp a newsroom? Take a few notes from these online newsroom examples.
Tips on how to plan an event in a way that maximizes attendance.
Newsjacking is an effective way to take advantage of breaking news. Here’s what you should and shouldn’t do.
In today’s digital world, strategic public relations programs need to incorporate content marketing, social media and search engine optimization.
Reading material in the public relations industry seems to come and go. More often than not, we come across the hot book of the moment, read it, get excited about it for a while and ultimately forget about it. Few books actually stick and inspire us to do better work.
When it comes to public relations, the only constant you can count on is that there will always be change. To succeed in this industry you must be nimble and ready roll with what each new day brings.