Native video
The basics: native video

If you’ve read anything about digital marketing in the past year, you’ve surely heard about video and native advertising. But what exactly is native video?

When your iPhone is not enough: Quality considerations for video content

Perhaps more than any other marketing discipline, video has the most moving parts (dad joke very much intended). So when do you need great, when do you need good and when do you fall back on good enough?

Behind the video: Choosing a format that connects with your meaning

The idea of connection is important if you’re going to use video to interact with your audience—whether it’s an explainer video or an introduction to your brand.

Send to play: Insights on email and video

Unless you’ve been off the grid for a while, you probably know how effective video can be. But here are a few stats to serve as a refresher on why video can be so compelling to your audience. Plus tips for using it.

Spielberg on a budget: Free tools for making video

You’ve read the statistics. You know how hugely effective video content can be. But what if you’re new to creating video? How do you get started? We’ll show you.