What do Chia Pets and Ervin & Smith have in common?

Posted September 20, 2016 in by

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It’s no secret that we like to have fun at Ervin & Smith. (Insert Ping-Pong here.) It’s also not a secret that culture is kind of a big deal around here. But have you heard about our four core values that drive everything we do? It is really quite simple to remember all four. Just think: ch-ch-ch CH-IA!

No, not the totally epic 1980’s Chia Pet. Our core values have the awesome acronym CHIA: candor, happiness, innovation and accountability! While we aren’t sprouting with seeds, we are sprouting with some pretty amazing people with some solid principles. Let’s take a quick look at what each value means to us.

Candor: the quality of being open and honest in expression; frankness. Mama always said honesty is the best policy … and we agree. It might seem like an obvious value for a business to have, but we assure you it doesn’t happen everywhere. It takes guts to be open and honest these days when it can be very easy to offend. But you can trust those of us at Ervin & Smith to tell you our honest thoughts and opinions.

Happiness: the state of being happy. Happy hour is from 8 a.m. to 5 p.m., Monday through Friday at Ervin & Smith. Life is too short to not do what makes you happy. That is why Team E&S likes to keep happiness top of mind and at the top of our core values. Let’s face it: There are a whole lot of grumpy people out there—that’s not the case here. Since we are so honest with each other (and our clients), we are a happy bunch of agency workers.

Innovation: the action or process of innovating. Our Founder Doug Smith was once quoted as saying, “Look closely at what everyone else is doing and do something opposite.” Innovation is important to the way we do business here at Ervin & Smith. We pour our hearts and minds into our work and pride ourselves on doing something different. We deliver new, big ideas and do it flawlessly.

Accountability: the fact or condition of being accountable; responsibility. When you work with Ervin & Smith, you can trust that we are going to do what we say and hold ourselves accountable to that. We hold ourselves to the highest of standards and will do what it takes to get the job done right, the first time.

So basically, Ervin & Smith is a place where you can expect to work with the industry’s most honest, cheerful, creative and responsible people—because we live our values daily.

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