3 Truths of Website Redesign
3 truths of website redesign.

It seems that no matter how proactive, interactive or innovative your overall marketing is, a website redesign project will need to happen at some point in your company’s marketing life. As a veteran team of web redesigners (strategists, developers, designers…read the full article

Is your website ADA compliant
Is your website ADA compliant?

Written by guest blogger: Matt Herzberger Matt is an executive consultant in web strategy and interactive marketing at Ruffalo Noel Levitz in Cedar Rapids. He has worked primarily in higher education, helping major colleges and universities to better utilize their…read the full article

four-stages-of-going-ive-on-Facebook
The 4 stages of going ‘Live’ on Facebook.

Facebook has recently invested in promoting their new Live feature of their Facebook mobile application. The feature allows users to livestream videos to their Facebook friends and followers while instantly collecting feedback in the form of reactions (like, heart, sad,…read the full article

structured-data-tags-for-seo-blog
Google’s structured data tags: What are they, and how can you use them to improve your SEO?

The search engine optimization (SEO) landscape is constantly changing, and sometimes it feels impossible to keep up with new developments and opportunities. However, you’ll find that focusing your efforts on one optimization at a time can make the process of…read the full article

Optimize-Your-Website-for-Millennials
Three ways to optimize your website for millennials – by a millennial.

As of 2015, millennials are the majority of the U.S. workforce. Along with that comes about $200 billion in annual purchasing power. If you want a piece of that pie, you have to have a website, it has to work…read the full article

Voice-Search-Website-Optimization-Tips
5 tips to making your website voice-search friendly.

  Siri. Google. Now, Alexa and Cortana are all quickly becoming household names. If you’re unsure who these people are, a quick search will tell you that they are not people at all. These virtual assistants, when prompted by voice-search,…read the full article

5 post-launch strategies to ensure the success of your website.

If you’ve recently launched a new website for your business, I am here to give you a virtual high-five and congratulations! You’ve taken a big step to starting or refreshing your online presence and that deserves to be recognized. But…read the full article

7 SEO HACKS
7 SEO hacks for your 2017 marketing strategy.

Wanting to up your SEO game in 2017? The SEO hacks listed here are universal enough that most domains would benefit from implementing some or all of them. You’ll just need to ask yourself how to use these tactics in…read the full article

Ervin-and-Smith-Entrepreneur-Top-Culture
Ervin & Smith recognized by Entrepreneur magazine for top culture.

We know we have a great team and exceptional culture, but it’s such a great compliment when others recognize that too. Today we are listed in Entrepreneur Magazine’s list of Top Company Cultures. Our work environment, innovation and collaboration are three…read the full article

Google-Analytics-Hacks-Ervin-and-Smith
5 Google Analytics hacks to maximize your marketing dollars.

Allocating marketing dollars is no easy task. Usually, it involves some give and take. In a perfect world, most marketers would have a thoughtful marketing strategy written that ties into business objectives and goals. It would include proper advertising and…read the full article