5 post-launch strategies to ensure the success of your website.

If you’ve recently launched a new website for your business, I am here to give you a virtual high-five and congratulations! You’ve taken a big step to starting or refreshing your online presence and that deserves to be recognized. But…read the full article

7 SEO HACKS
7 SEO hacks for your 2017 marketing strategy.

Wanting to up your SEO game in 2017? The SEO hacks listed here are universal enough that most domains would benefit from implementing some or all of them. You’ll just need to ask yourself how to use these tactics in…read the full article

Ervin-and-Smith-Entrepreneur-Top-Culture
Ervin & Smith recognized by Entrepreneur magazine for top culture.

We know we have a great team and exceptional culture, but it’s such a great compliment when others recognize that too. Today we are listed in Entrepreneur Magazine’s list of Top Company Cultures. Our work environment, innovation and collaboration are three…read the full article

Google-Analytics-Hacks-Ervin-and-Smith
5 Google Analytics hacks to maximize your marketing dollars.

Allocating marketing dollars is no easy task. Usually, it involves some give and take. In a perfect world, most marketers would have a thoughtful marketing strategy written that ties into business objectives and goals. It would include proper advertising and…read the full article

ervin-and-smith-staff-update
Linsey Carsey brings her energy to E&S.

E&S is excited to have Linsey Carsey on board as an account executive. Linsey embodies the agency’s “Never Settle” attitude, and outside of work she doesn’t settle down much either.

zombie marketing channels
Zombie marketing channels: Three things that were dead, but aren’t.

EMAIL IS DEAD. If you work in marketing, I know you’ve seen phrases like this more than once, maybe more than once a week. In my opinion, “______ is dead” is one of the most overused marketing blog phrases out…read the full article

ervin-smith-move-to-aksarben-omaha
Omaha ad agency makes U.S. list of best places to work.

The Omaha World-Herald recently shared how E&S has developed through the years and how this culture earned us the #11 spot on Advertising Age’s best places to work list.

Business Ethics Interview Blog
Handling difficult ethical situations.

“Do the right thing.” It’s more than just what Mom told us each time we left the house growing up, it’s our No. 1 guiding principle here at Ervin & Smith. This culture of integrity lead a pair of Creighton…read the full article

ervin-and-smith-staff-update
Big news! Dani Hatfield joins the PR team.

Former TV producer Dani Hatfield has joined the Ervin & Smith PR team. Dani has a passion for storytelling, especially through video and media relations. When not making news, she’s probably watching the Huskers or the Royals, or chasing a…read the full article

programmatic advertising guide
Programmatic Advertising Primer for Smart Marketers

According to advertising intelligence firm Magna Global, $178 billion was spent globally on digital advertising in 2016. $19 billion of that was purchased through programmatic digital media transactions. Programmatic advertising involves several players and new digital marketing terms. We’re providing this…read the full article