The 7 Habits of Highly Effective Brands

You can learn a lot by examining the actions and habits of successful people. The same logic can be applied to branding. I’m sure you can think of several standout brands that make a statement and are continually outperforming their…read the full article

Optimizing Your Website for the Future of SEO

It’s no secret that the world of digital marketing is always changing. To truly stay up to date with digital trends and provide the best customer experience, one has to constantly do the impossible—predict the future. The search engine optimization…read the full article

Designer Roberto Montiel Joins E&S

We are happy to welcome Roberto Montiel to the Ervin & Smith creative team.

Local SEO Basics and Free Local SEO Checklist

There are a few things we need to cover before we jump straight into local SEO. The first is SEO itself. There are a lot of factors that go into search engine optimization. A lot. We are covering the basics…read the full article

Why modern marketing requires a marketing automation solution

One of the most common reasons an inbound marketing or digital marketing program fails is the ineffective use of marketing technology. (The other is the lack of strategy.) The selection, implementation and on-going use of a marketing automation tool is…read the full article

Ervin & Smith Halloween Party
Ervin & Smith Named a Top 10 Best Places to Work by Advertising Age

Ervin & Smith has been honored as a top 10 “Best Places to Work in Advertising & Media” by Advertising Age!

Why WordPress?

It’s hard to believe, but there was a time when every change to a website had to be made by a developer—they were called “webmasters” for a reason. There was no WordPress, no Blogger, not even Facebook. As the web…read the full article

How to make your lead generation strategy more meaningful for your sales team

The buying process and customer journey continue to change. And marketers are looking for new ways to reach their target audiences and generate business value through lead generation and customer acquisition. According to HubSpot’s State of Inbound report, the top…read the full article

Proving the value of search engine optimization

Search engine optimization is a complicated and ever-changing environment. For many years clients have come to us with hopes of ranking No. 1 in Google’s search results for a particular keyword. We’d build a targeted strategy to optimize their website…read the full article

Ervin & Smith adapts to boost in client base with hires, streamlined services – Midlands Business Journal

“Marketing isn’t just marketing anymore. It’s also sales, and IT and our roles have expanded to include creative, technology, analytics, sales and revenue responsibilities, ” said Heidi Mausbach, president & CEO of Ervin & Smith in a recent interview with…read the full article