Building a successful website is increasingly difficult as we seek to solve for our target audiences’ ever-changing goals and needs. While there are many research tools available to marketers to overcome this challenge, one that is too often overlooked is usability testing.
Whether you’re just getting your brand into social media or have been in it for a while, there are hundreds of tools that you can consider for social monitoring and listening.
Lately, there has been trending chatter on skeuomorphism (pronounced [skyoo-uh-mawrf-ism]); its definition, according to the Oxford Dictionary, is a derivative object that retains ornamental design cues to a structure that was necessary in the original. Most recently, it’s broken into the media on the design philosophy of Apple vs. Microsoft.
According to Bersin & Associates, U.S. corporations increased their employee training an average of 11.5% over the past two years, after a 21% drop in 2008 and 2009.
There’s no secret to Complete Nutrition’s business plan. It’s all about practicing basic business fundamentals, said Ryan Zink, president of the Omaha-based sports nutrition company that was started in 2004. That strategy appears to be paying off. Complete Nutrition ranked…read the full article
Ervin & Smith Advertising and Public Relations announced today that Inc. magazine has named the company to its exclusive 2012 list of the nation’s 5,000 fastest-growing private companies. The agency was among only 28 companies from Nebraska on this year’s…read the full article
There are fun places to work, and there is Ervin & Smith Advertising and Public Relations. The Omaha company placed second among medium-sized companies in the annual Best Places to Work survey. The advertising, public relations and marketing firm prides…read the full article
Ervin & Smith announces that Sharon Carleton has been named president and CEO. Doug Smith, former CEO, is now serving as executive chairman.
Baird Holm LLP and the Institute for Career Advancement Needs (ICAN) has named Ervin & Smith Advertising and Public Relations the Best Place to Work for the Advancement of Women. The award will be presented to Ervin & Smith at…read the full article
Ervin & Smith announced today that the company has been named one of Omaha’s “Best Places to Work” for 2012.