In an age of DVRs, satellite radio and online publications, it’s getting harder for companies to carve out space in their markets using traditional advertising methods. Fortunately, online social media outlets such as blogs, wikis, Twitter and Facebook are giving…read the full article
As the primary tangible product of the agency account planner, the creative brief holds a special place in my heart. It’s the vehicle the planner uses to distill every known fact about the project — plus some educated assumptions —…read the full article
Ten tips on how to optimize your press release to be found by the search engines.
Heidi Mausbach, vice president of client services for Ervin & Smith Advertising and Public Relations has been named one of the area’s “40 under 40” by the Midlands Business Journal.
Building a successful website is increasingly difficult as we seek to solve for our target audiences’ ever-changing goals and needs. While there are many research tools available to marketers to overcome this challenge, one that is too often overlooked is usability testing.
Whether you’re just getting your brand into social media or have been in it for a while, there are hundreds of tools that you can consider for social monitoring and listening.
Lately, there has been trending chatter on skeuomorphism (pronounced [skyoo-uh-mawrf-ism]); its definition, according to the Oxford Dictionary, is a derivative object that retains ornamental design cues to a structure that was necessary in the original. Most recently, it’s broken into the media on the design philosophy of Apple vs. Microsoft.
According to Bersin & Associates, U.S. corporations increased their employee training an average of 11.5% over the past two years, after a 21% drop in 2008 and 2009.
There’s no secret to Complete Nutrition’s business plan. It’s all about practicing basic business fundamentals, said Ryan Zink, president of the Omaha-based sports nutrition company that was started in 2004. That strategy appears to be paying off. Complete Nutrition ranked…read the full article
Ervin & Smith Advertising and Public Relations announced today that Inc. magazine has named the company to its exclusive 2012 list of the nation’s 5,000 fastest-growing private companies. The agency was among only 28 companies from Nebraska on this year’s…read the full article