The University of Nebraska at Omaha (UNO) asked Ervin & Smith for help in overcoming its image as a local commuter school and increasing student recruitment. Ervin & Smith planned and created a complete brand campaign, including general brand standards, that revamped UNO’s image, employed alternative communications venues that appealed to the target audience, and offered a long shelf life.

Our strategy was to present UNO as the “total college experience” – stellar academics, plus comfortable student housing and a lively social scene. Messaging was distributed through teen-friendly media, including school events, text messages, Facebook and YouTube, and guerilla techniques such as a street team revving up Maverick football fans. The first phase of the campaign successfully changed perceptions about UNO within the target audience, boosting applications and admissions. Phase 2 refined the focus on UNO academics with updated photography, captivating copy and a new website, all of which continued and strengthened the Mojo brand.

In order to increase the applications and enrollment, the University of Nebraska at Omaha (UNO) challenged Ervin & Smith to develop a multimedia campaign that really spoke to high school students. The goal was to position UNO as the total college experience. These radio spots launched as part of that campaign. Their use of irreverent humor and the Maverick Mojo theme resonated with the audience and helped significantly increase applications in the first and subsequent years of the campaign.

Paint yourself red.

You’ll know them by their Maverick Mojo.

It defines the college experience.

The Scott Campus facilities at the University of Nebraska at Omaha are not your typical college dorms. The company that manages the high-quality and well-run campus housing facilities wanted their branding to reflect that. Ervin & Smith delivered a family of logos highlighting what makes Scott Campus different from the rest.

The University of Nebraska at Omaha (UNO) sought to raise awareness of the adult-learner programs offered through its Division of Continuing Studies (DCS). Ervin & Smith created an online microsite that focused on the information and messaging that would have the highest impact on the target audience – giving DCS more exposure and helping change the perception of UNO as a college only for traditional students.

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The University of Nebraska at Omaha (UNO) approached Ervin & Smith with the challenge to create a student recruitment website that would increase interest, applications and enrollment. Launched in 2009, the new BEaMAV.com successfully reinforces the message of the “complete college experience at UNO” in a more graphic, user-friendly and interactive format that allows students to create their own UNO story.

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