While Valvoline Instant Oil Change (VIOC) wanted to keep the bulk of their Web content the same, they also wanted a fresh look for the site’s home page. Ervin & Smith took on the challenge and revamped the page so that it would put VIOC’s services, discounts and locations front and center. By putting the most in-demand components in prominent places on the home page, and creating interactive elements to keep users interested, the result was a more usable and relevant experience for visitors.

When Valvoline Instant Oil Change decided to use a postcard campaign to encourage lapsed customers to bring their cars in for overdue service and to reach out to former customers who may have been going elsewhere, they hired Ervin & Smith to create effective pieces.

Capitalizing on Valvoline’s bold brand colors, our team created messages that spoke in the “voice” of the recipient’s vehicle, using personalization to create the sense of an urgent need to return to Valvoline.