The challenge.

SAC Federal Credit Union had noticed a decline in website traffic, time spent on site and the number of unique returning visitors. Because these trends were negatively impacting their brand and member recruitment, they wanted them reversed.

lead gen content example sac

The solution.

Ervin & Smith created a content marketing program that was designed to drive more traffic to their website, convert more of those site visitors into leads and give visitors a reason to keep coming back. Our content program was built on the search volumes of industry-related keywords, social media promotions and unique, compelling articles related to financial literacy, identity protection and small business financing.

The results.

14%

Increase in unique website visitors.

61%

Increase in Facebook fans.

20%

Content offer conversion rate.

43%

Increase in LinkedIn followers.

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