The Campaign.

TD Ameritrade boasts a rabid brand of followers who eat, sleep and breathe their trusted brokerage firm. To these clients, TD Ameritrade isn’t so much a platform for trading, as it is a lifestyle brand. The Ervin & Smith creative team reimagined this passion with custom photography and a playfully aggressive battle concept. Clients do not see themselves as trading—they see themselves going to war with the markets and forging their own paths. And if Braveheart taught us anything…it’s that warriors need war paint.

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The awards.

Ervin & Smith received two silver Davey Awards for the “Unleash Your Trader Side” poster and integrated campaign designed for TD Ameritrade. Ervin & Smith also took home a gold award for outstanding design at AIGA Nebraska’s Show in the Photography category for the “Unleash Your Trader Side” campaign.

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