TD Ameritrade boasts a rabid brand of followers who eat, sleep and breathe their trusted brokerage firm. To these clients, TD Ameritrade isn’t so much a platform for trading, as it is a lifestyle brand. The Ervin & Smith creative team reimagined this passion with custom photography and a playfully aggressive battle concept. Clients do not see themselves as trading—they see themselves going to war with the markets and forging their own paths. And if Braveheart taught us anything…it’s that warriors need war paint.