Creating a workplace where employees feel they can be the best versions of themselves and do the best work takes time and intentionality. That’s why it’s especially rewarding to announce that Entrepreneur magazine has included Ervin & Smith in its...read the full article

Ervin & Smith honored for Vis Major branding work

Ervin and Smith was recently recognized for the branding work we did for Vis Major Brewing in two industry awards competitions.   June 2018 – CommArts Design Finalist Ervin and Smith’s work for Vis Major was selected to the shortlist of design...read the full article

How to customize your PR measurement.

A custom PR scorecard takes some planning up front, but it will help with setting goals, benchmarking progress and measuring PR.

Optimizing-for-future-SEO
Optimizing your website for the future of SEO.

It’s no secret that the world of digital marketing is always changing. To truly stay up to date with digital trends and provide the best customer experience, one has to constantly do the impossible—predict the future. The search engine optimization...read the full article

Natalie Riordan
Client services team grows with addition of Natalie Riordan.

Ervin & Smith is excited to welcome Natalie Riordan to the client services team as an Account Executive. Riordan will help lead and manage projects across a number of accounts in the agency. She is a magna cum laude graduate…read the full article

Laine-Sanburg-Account-Executive
Laine Sanburg joins E&S as an Account Executive.

Laine Sanburg has joined Ervin & Smith as an Account Executive. Previously, Sanburg spent time on both the client and agency side at Nelnet and Agent, respectively, where she helped execute and manage integrated campaigns. She has worked on clients…read the full article

ervin-and-smith-in-the-news-mentoring
Culture, employee retention starts with brand identity.

If you’ve visited our office lately, you surely noticed our new door art. We aren’t just a good place to work—we pride ourselves in being a BEST place to work. Because of the award-winning culture we’ve built, Matt D’Angelo recently…read the full article

Senior Copywriter Hannah Husman joins the creative team.

Ervin & Smith is excited to welcome Hannah Husman to the creative team as a Senior Copywriter. She has a marketing agency background and over 5 years of experience crafting creative copy for accounts like Panda Express and UnitedHealthcare. Hannah…read the full article

Facebook advertising
Bye-bye, data. Hello, dating. What it all means for Facebook advertising.

In the wake of all the recent data scrutiny, Facebook announced that they would be “shutting down Partner Categories” within their ad platform. Partner Categories allow advertisers to leverage data from third-party providers to supercharge ad targeting on the social…read the full article

Creating alignment between your lead generation strategy and sales team.

With the buying process and customer journey changing so quickly, brands are continuing to explore new channels and creative strategies that will help teams meet their lead generation goals.  As marketers, we work really hard to plan, write, design, publish…read the full article