Insurance-marketing-strategies
Three effective marketing strategies for insurance.

Working in insurance marketing can undoubtedly bring a unique set of challenges that not all industries experience. For example, the very reason insurance is purchased is to protect against something that people don’t want to happen. So, how do you…read the full article

brand-protection-online-utilizing-domain-ownership
Brand Protection Online – Part 1: Domain Ownership.

Companies spend a lot of time and money to build a trustworthy and credible brand. But, as you likely know, there are a lot of different ways to lose trust with consumers. We’re going to begin the first of a…read the full article

marketing-department-identity-problem
Does your marketing department have an identity problem? Signs and solutions.

What do Norman Bates, Tyler Durden and possibly your marketing department all have in common? If you guessed an identity problem, give yourself 100 bonus points! If you’re a marketer, you’ve undoubtedly come across peers who don’t understand what marketing…read the full article

getting-started-with-marketing-personas
Getting started with marketing personas.

Here’s the deal. Marketing personas are important for certain aspects of marketing. But what if you prefer to use target markets? A lot of people think that the use of buyer personas and target markets are mutually exclusive—that you can…read the full article

B2B-Lead-Generation-Considerations-for-Financial-Services
B2B lead generation considerations for financial services.

In the world of financial services, marketing and advertising are not easy. From a complex industry to complex internal struggles, finding ways to generate leads and attribute those leads can be tough. Here are three B2B lead generation considerations you…read the full article

4 key takeaways from The Digital Summit in Kansas City.

Here at Ervin & Smith we continue to learn so we’re always on top of the newest trends in digital marketing and advertising. Four of our team members recently traveled to Kansas City to attend the Digital Summit conference and…read the full article

7 digital marketing buzzwords every marketer should know.

Have you ever been sitting in a meeting when someone threw out a term—big data, for example—and you weren’t 100 percent sure what the term meant? You’re not alone. In the world of digital marketing, it seems like new buzzwords…read the full article

We gave our employees free vacations as a benefit. Here’s what happened.

For 2016, Ervin & Smith decided to give a new employee benefit: free vacations. Not just time off, because we already have an unlimited time off policy. They gave employees the opportunity to have an experience, to get out of…read the full article

Optimize-Your-Website-for-Millennials
Three ways to optimize your website for millennials – by a millennial.

As of 2015, millennials are the majority of the U.S. workforce. Along with that comes about $200 billion in annual purchasing power. If you want a piece of that pie, you have to have a website, it has to work…read the full article

Google-Analytics-Hacks-Ervin-and-Smith
5 Google Analytics hacks to maximize your marketing dollars.

Allocating marketing dollars is no easy task. Usually, it involves some give and take. In a perfect world, most marketers would have a thoughtful marketing strategy written that ties into business objectives and goals. It would include proper advertising and…read the full article