Positioning statements and taglines: Crafting the foundation of your brand strategy.

How to write positioning statements and taglines that craft the foundation of your brand’s creative execution.

brand messaging
Brand message strategy: Quick steps to finding a relevant idea you can own.

Brand message strategy has helped successfully position many brands. The idea ensures that those consumers know what to expect from the brand’s messaging.

Top PR tips [roundup].

Managing public relations is no small task. Your PR tactics need to be both focused and fresh.

Social media trends to know [roundup].

Things change quickly in the digital world, and social media is one of the fastest moving segments.

Web Wednesdays: Startup Edition

Whether you’re just launching your business or you’re already funded and ready to scale, this week’s roundup offers some practical tools and advice to help grow your business.

Web Wednesdays: 03/16/16

From productivity exercises to creative inspiration, our team had some useful nuggets to share this week.

Web Wednesdays: March 9, 2016

Some weeks pop culture, art and random cool stuff catch our eyes and provide some inspirational cross-pollination. Other times, we mostly geek out on our industry. Welcome to one of those geek weeks.

What journalists want from your brand.

We asked our PR team what journalists need from brands these days and how PR can deliver. Here are some tips that will help you get on the same page with journalists.

Web Wednesdays: March 2, 2016

This week’s goodies include a prognosticating AI, some transformative writing utensils, the poor UX of common passageways and some aquatic acrobatics. Please enjoy responsibly.

Web Wednesdays: February 24, 2016

It’s time for another edition of our weekly share-a-rama.