How branding and social media can boost nonprofits’ credibility and connect them with donors

Posted July 19, 2017 in by

No matter the company or organization, your brand is your identity. So what does a non-profit need to do differently when it comes to creating a memorable brand?


Ervin & Smith’s creative director, Leanne Prewitt recently spoke to the Midlands Business Journal on this topic.


The path to creating the brand is not that different between for-profit and not-for-profit organizations. It’s in the details of the final design and message development where you see differences.


“Branding that’s too ‘slick’ or too elaborate runs the risk of off-putting donors who want their money to go toward your mission rather than your marketing,” Prewitt said. “A professional designer will know how to create a beautiful brand without crossing this fine line.”


Sometimes branding can take a back seat in the formation of a non-profit. However, Prewitt cautions that failing to spend time up front on this key component can be costly down the road.


“Because a brand’s look and messaging is likely the first experience people have with their organization – whether it’s by visiting their website, reading a brochure or talking with staff members – it needs to be thoughtfully crafted and well-designed to make potential donors trust the organization and believe in their credibility.”


Read more in the July 14 edition of the Midlands Business Journal

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