Brand Protection Online – Part 1: Domain Ownership.

Companies spend a lot of time and money to build a trustworthy and credible brand. But, as you likely know, there are a lot of different ways to lose trust with consumers. We’re going to begin the first of a…read the full article

The benefits of video marketing (and the pitfalls).

As the use of social media rises and our attention spans shrink, video content has become more important than ever. And while written content will always be a key component of your overall marketing strategy, ask yourself: “What can video…read the full article

Positioning statements and taglines: Crafting the foundation of your brand strategy.

How to write positioning statements and taglines that craft the foundation of your brand’s creative execution.

How branding and social media can boost nonprofits’ credibility and connect them with donors

No matter the company or organization, your brand is your identity. So what does a non-profit need to do differently when it comes to creating a memorable brand?   Ervin & Smith’s creative director, Leanne Prewitt recently spoke to the Midlands…read the full article

brand messaging
Brand message strategy: Quick steps to finding a relevant idea you can own.

Brand message strategy has helped successfully position many brands. The idea ensures that those consumers know what to expect from the brand’s messaging.

5 elements of branding
Components of a brand strategy: 5 key branding elements.

It’s difficult to define what a brand is. Maybe that’s because a brand is a mix of values, promises and identifiers that are communicated both visually and textually. A brand also includes unspoken and unseen things, like emotions, desires and…read the full article

4 Stages of Committing to a Rebrand

Here at Ervin & Smith we regularly help our clients tackle rebrand projects that define how the world views their businesses. It is important and exciting work that we are passionate about. Keeping your brand fresh and reflective of your…read the full article

5 examples of successful rebrands and why they worked.

Rebranding! It seems to be the go-to solution for a company on the ropes of troubled or boring times. From logos to exciting, creative ways to market a product, it’s pretty easy to get thrown onto the tracks of rebrand…read the full article

The 7 habits of highly effective brands.

You can learn a lot by examining the actions and habits of successful people. The same logic can be applied to branding. I’m sure you can think of several standout brands that make a statement and are continually outperforming their…read the full article

The relationship between brand architecture and business strategy.

Most leaders think of brand architecture only during times of change, like mergers, acquisitions, rebrands and product launches. Documenting and guiding your brand architecture strategy outside of changing times is also important.