Here’s the deal. Marketing personas are important for certain aspects of marketing. But what if you prefer to use target markets? A lot of people think that the use of buyer personas and target markets are mutually exclusive—that you can…read the full article
As the use of social media rises and our attention spans shrink, video content has become more important than ever. And while written content will always be a key component of your overall marketing strategy, ask yourself: “What can video…read the full article
Content is an important tool in generating and converting B2B leads online. As a marketer, you’re probably passionate about your business and the industry you serve, so choosing topics and creating content for your B2B blog is fairly easy. While…read the full article
Read up on easy-to-execute tips for how to run a successful financial services content marketing program in your firm.
Data visualization is more than a trend. It’s a helpful way to communicate important information and statistics in a visual and easy-to-digest format. Here at Ervin & Smith, we’re very familiar with the most common form of data visualization, the…read the full article
As marketers, we simply can’t put enough focus on lead generation. While there are always other objectives to measure—traffic, engagement, clicks—the one that is closest to the bottom line is leads.
How to stop letting good ideas wither on the vine because you’re so concerned with perfection.
If you’ve read anything about digital marketing in the past year, you’ve surely heard about video and native advertising. But what exactly is native video?
Perhaps more than any other marketing discipline, video has the most moving parts (dad joke very much intended). So when do you need great, when do you need good and when do you fall back on good enough?
The idea of connection is important if you’re going to use video to interact with your audience—whether it’s an explainer video or an introduction to your brand.