Content marketing is hot right now, but can it stand up to the tried and true traditional marketing channels? Companies that can directly tie the impact of content marketing to their bottom line will be the most successful in starting – or building – a content marketing strategy. So which metrics should you pay attention to and how can you do a better job of communicating its success in ways that are meaningful to your organization?
If you’re embarking on a website redesign, developing a completely new site or just looking for ways to improve your online presence, content strategy should be at the top of your list. Building a successful website is no longer a “one and done” approach.
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In an age of DVRs, satellite radio and online publications, it’s getting harder for companies to carve out space in their markets using traditional advertising methods. Fortunately, online social media outlets such as blogs, wikis, Twitter and Facebook are giving…read the full article