brand-protection-online-utilizing-domain-ownership
Brand Protection Online – Part 1: Domain Ownership.

Companies spend a lot of time and money to build a trustworthy and credible brand. But, as you likely know, there are a lot of different ways to lose trust with consumers. We’re going to begin the first of a…read the full article

augmented-reality-trends-blog
4 Augmented Reality Trends That Marketers Should Keep Their Eyes On

Augmented reality “is the future, the dominant way we will interact with computers and the Internet.” That’s a pretty bold statement, isn’t it? Before we dismiss it, though, let’s consider where it came from. Christopher Mims, The Wall Street Journal’s…read the full article

your-complete-email-marketing-checklist
Your complete email marketing checklist.

Email marketing might not be new and shiny. But is it still effective? Absolutely. In fact, 86 percent of consumers would like to receive promotional emails at least once per month from companies they do business with. Follow our email…read the full article

B2B-Lead-Generation-Considerations-for-Financial-Services
B2B lead generation considerations for financial services.

In the world of financial services, marketing and advertising are not easy. From a complex industry to complex internal struggles, finding ways to generate leads and attribute those leads can be tough. Here are three B2B lead generation considerations you…read the full article

4 key takeaways from The Digital Summit in Kansas City.

Here at Ervin & Smith we continue to learn so we’re always on top of the newest trends in digital marketing and advertising. Four of our team members recently traveled to Kansas City to attend the Digital Summit conference and…read the full article

Google-news-feed-updates
Google’s new feed and its impact on search.

In a post titled Feed Your Need to Know, Google recently announced a new feed experience in their app (and coming soon to mobile and desktop). When I came across this announcement in my Twitter feed, well, see for yourself….read the full article

7 digital marketing buzzwords every marketer should know.

Have you ever been sitting in a meeting when someone threw out a term—big data, for example—and you weren’t 100 percent sure what the term meant? You’re not alone. In the world of digital marketing, it seems like new buzzwords…read the full article

Optimize-Your-Website-for-Millennials
Three ways to optimize your website for millennials – by a millennial.

As of 2015, millennials are the majority of the U.S. workforce. Along with that comes about $200 billion in annual purchasing power. If you want a piece of that pie, you have to have a website, it has to work…read the full article

5 post-launch strategies to ensure the success of your website.

If you’ve recently launched a new website for your business, I am here to give you a virtual high-five and congratulations! You’ve taken a big step to starting or refreshing your online presence and that deserves to be recognized. But…read the full article

Google-Analytics-Hacks-Ervin-and-Smith
5 Google Analytics hacks to maximize your marketing dollars.

Allocating marketing dollars is no easy task. Usually, it involves some give and take. In a perfect world, most marketers would have a thoughtful marketing strategy written that ties into business objectives and goals. It would include proper advertising and…read the full article