Trends in mobile marketing: Why brands can’t ignore the second screen phenomenon

Thanks to the progression of technology, new trends in mobile marketing are making it much easier for viewers to “connect” with what they’re watching.

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The 5 best marketing April Fools’ Day jokes

In the spirit of April 1st, we’ve rounded up the top five best campaigns that fooled us all.

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4 mistakes to avoid when building a strategic digital marketing plan

Every year, more and more brands are developing a strategic digital marketing plan. Read these 4 mistakes to avoid to ensure the success of your digital marketing efforts.

Digital marketing: Tools and resources to make you more effective and less frantic.

Whether you’re a digital marketing manager, social media strategist, content marketer or creative thinker, you’re likely constantly building your list of go-to resources that makes your job easier – and allows you to better build your business, generate new leads, strategically use social, and capitalize on content and trending information. The challenge? Staying on top of the myriad of tools, resources and technology that are available.

Riding the long tail: The benefit of choosing long-tail keywords.

In the hyper-competitive space of search engine marketing, it can be tough (and expensive) to stand out, even for well-designed campaigns. Plus, with Google’s new results page, precious ad real estate has been reconfigured. Often, many of the largest brands occupy top positions for short tail or “head” keywords, terms containing one or two words, and the cost-per-click (CPC) is typically pretty high.

Search Engine Marketing Part 2: Using Google’s AdWords tools

In part one, we discussed the importance of choosing the right keywords by picking highly relevant search terms and removing keywords that don’t relate to your products or services. But how do you know what your customers are searching for and how to reach the right customers in the right places?