Rather than assuming internal audiences will buy in to what we’re communicating by default, what if we approached them as a target market to be marketed to?
With the majority of consumers using the Internet and social media on a daily basis, brands have the opportunity to develop a relationship and ultimately build trust with their audience far before they become paying customers. In a nutshell, it’s about knowing your audience, being helpful and being deliberate.
Once you’ve decided that inbound marketing will help you grow your company and have put your strategy together, there’s the potentially messy business of actually launching that plan.
The Ervin & Smith marketing team recently attended HubSpot’s Inbound conference. Along with being enlightened and entertained, we picked up some important tips on developing and refining inbound marketing efforts.
From creating content online to speaking with customers on the phone or in person, personas allow you to leverage behavioral insight to generate more leads and close more sales.
Get the scoop on the big announcement coming out of Inbound 2014. Hubspot announces it’s new integrated sales platform.
The second edition of “Inbound Marketing” is worth a read. Short on time? Get the recap here.
Five key takeaways from the 2014-2015 HubSpot State of Inbound Marketing Report for the CMO.
Here’s why everyone in your company needs to know the basics of inbound marketing methodology.
Conversion rate optimization (CRO) is a way to increase your return on investment by getting more leads from fewer website visitors. Get four tips to get started on your own CRO experiments.