Three effective marketing strategies for insurance.

Working in insurance marketing can undoubtedly bring a unique set of challenges that not all industries experience. For example, the very reason insurance is purchased is to protect against something that people don’t want to happen. So, how do you…read the full article

Does your marketing department have an identity problem? Signs and solutions.

What do Norman Bates, Tyler Durden and possibly your marketing department all have in common? If you guessed an identity problem, give yourself 100 bonus points! If you’re a marketer, you’ve undoubtedly come across peers who don’t understand what marketing…read the full article

Want more productive and creative employees? Have them take a trip.

Travel and vacations are something that nearly everyone looks forward to. Think about how excited you feel when you book a vacation. Just the act of purchasing a plane ticket puts you in an elevated mood of anticipating travel. Then…read the full article

2017 forecast: Luxury travel trends.

The tourism industry, like many others, has felt the massive impact of a changing cultural landscape and the adoption of a more digital world. Travelers rely more and more on online resources to find destination ideas and to book their…read the full article

Why even successful projects need a post-mortem.

Completed projects offer invaluable insights for future projects and processes, but how do we gather the information? One of my favorite ways is to hold a post-mortem meeting after a significant project is complete. A post-mortem meeting allows the team…read the full article

The brainstormer’s toolbox: Our tried-and-true techniques.

Brainstorming techniques to get over the hump and into your creative happy place.

From the East Coast to the Midwest. Why I’m Here.

Here at Ervin & Smith “never settle” is a tagline, motto, mantra, whatever you want to call it. But what does it mean? For me it’s super personal. You see, I’m new here.

Web Wednesdays: Startup Edition

Whether you’re just launching your business or you’re already funded and ready to scale, this week’s roundup offers some practical tools and advice to help grow your business.

Web Wednesdays: 03/16/16

From productivity exercises to creative inspiration, our team had some useful nuggets to share this week.

Web Wednesdays: March 9, 2016

Some weeks pop culture, art and random cool stuff catch our eyes and provide some inspirational cross-pollination. Other times, we mostly geek out on our industry. Welcome to one of those geek weeks.