Pepsi should ignore early reaction to its new bottle design

If design blogs and commentary are a measure of how Pepsi’s new packaging will resonate with consumers, things aren’t looking good for the brand.

Best ads of 2012

2012 was certainly eventful. It was the year of the Olympics, the election, a supersonic free fall, zombie takeovers – and much, much more.

The DOs and DON’Ts of successful interviewing.

Preparing for an interview is one key part of landing a job, and with the right approach, even your first interview can be a success.

How to get your foot in the door: Tips on landing an interview from recent grads.

You’ve spent the last several years getting ready for the real world — now what? Securing an interview in a competitive job market can be a daunting task, especially as a recent graduate. So how do you overcome the flood of résumés flying across executives’ desks and stand out in the crowd? Increase your chances by following these simple tips.

Tapping your agency for marketing training seminars

According to Bersin & Associates, U.S. corporations increased their employee training an average of 11.5% over the past two years, after a 21% drop in 2008 and 2009.