Do you REALLY need a press release for that? 10 questions to ask yourself.

On a dreary Tuesday morning, your VP of Sales emails you an urgent request: Your company is launching a new product and NEEDS press around it—local and national—this week! “We need a press release! This is a big deal, so…read the full article

6 PR opportunities you’re overlooking.

Traditional media relations tactics are no longer enough. It’s time to integrate your PR efforts with your advertising, content marketing, social media and search strategies.

Top PR tips [roundup].

Managing public relations is no small task. Your PR tactics need to be both focused and fresh.

What journalists want from your brand.

We asked our PR team what journalists need from brands these days and how PR can deliver. Here are some tips that will help you get on the same page with journalists.

Why are we still using AVEs: How to really measure public relations ROI.

The PR industry absolutely must stop relying on outdated advertising value equivalents (AVEs) and impressions to prove ROI.

Think big, start small: PR strategies for entrepreneurs.

As an entrepreneur, your primary focus may be … well, all over the place. When you’re tasked with doing it all, it can be very tough to prioritize. Here’s where public relations can make your life easier.

6 steps to the perfect media list for your public relations plan.

Here are six steps that will help you build the perfect media list – one of the most valuable tools in your PR arsenal.

6 steps for developing a public relations strategy.

As PR professionals it is your job to build and nurture relationships between your brand and every reporter, influencer and consumer who can help tell your story. But to do this well, it takes time.

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Public relations measurement: 8 inspirational quotes and lessons.

Drowning in data? Struggling with ROI? Check out this slideshow of our favorite quotes – some sassy, some serious and some old – about PR measurement for a dose of inspiration.

Media Training_Ervin and Smith
Off the record: 8 reasons your CEO needs media training.

Any person who is tasked with speaking to the media for your brand or company needs media training. So how do you get them on board? Start here.