open graph tags
OG tags. No, we’re not talking about original gangsters.

Meta tags have a new friend, an OG friend, the Open Graph tags. We’ll break down OG tags, how to implement them and best practices along the way.

7 Website Designs That Inspire Us

At E&S, we’re always on the lookout for website design inspiration that will help push our ideas further. See our list of 7 websites that inspire us!

mobile design
Drive better mobile results with responsive email design

We’ve all been there. Checking your email on a mobile device can be a nuisance – teeny-tiny text, broken layouts and that horrible side-to-side scrolling. Now think about your own email communications. Do they fall victim to this poor customer experience?

A developer’s top tips for creating a successful app

Building an app can feel overwhelming with the staggering expanse of new apps available each day. This January, Apple reached 40 billion downloaded apps while the Microsoft store now has 50,000 apps available. With such an expansive and competitive market, how can you turn that great idea into a successful app?

2013 Mobile Predictions: Free e-book on how to make the most of mobile this year

If you’re like most marketers, your mobile presence could be an afterthought. Well, the research is showing that 2013 will see a shift from “Oh, we need to think about mobile,” to “Let’s start with mobile” in both marketing departments and agencies.

mobile friendly web design
Building a Mobile Friendly Brand Presence

As the cornerstone of a digital presence, your website is often the first or second touch a prospect will have with your brand and makes a significant impression about your company overall.

Top 3 Content Management Systems: An overview of the most popular CMSes

If you’re looking to power your website with a CMS, read on for outlines of three of the top content management systems currently favored at Ervin & Smith.

Mobile Research: How you can apply it to your research mix

The rapidly growing mobile population has not only marketers scrambling to develop sound strategies and approaches, but researchers, as well. With more than 87% of the world’s population being mobile subscribers, there is an exciting opportunity for researchers to gain…read the full article

Content strategy for the home page: Content that gives users what they need to engage with your brand

As Web users, we don’t always know good home page content when we see it. That’s because when the content strategy on the home page is good, users don’t usually notice it at all. We notice bad content, absent content,…read the full article

4 ways to craft creative briefs that inspire killer work

As the primary tangible product of the agency account planner, the creative brief holds a special place in my heart. It’s the vehicle the planner uses to distill every known fact about the project — plus some educated assumptions —…read the full article