6 tips for conducting low-cost usability studies

Building a successful website is increasingly difficult as we seek to solve for our target audiences’ ever-changing goals and needs. While there are many research tools available to marketers to overcome this challenge, one that is too often overlooked is usability testing.

Benefits of a minimalist digital design

Lately, there has been trending chatter on skeuomorphism (pronounced [skyoo-uh-mawrf-ism]); its definition, according to the Oxford Dictionary, is a derivative object that retains ornamental design cues to a structure that was necessary in the original. Most recently, it’s broken into the media on the design philosophy of Apple vs. Microsoft.