6 ways to make giving back part of your employer brand.

Posted December 1, 2017 in by

It’s the season of giving, so here at E&S we’ve been reflecting on different ways we give of our time and talents throughout the year, and why it’s so important to our company culture.

The main reason? Happiness is one of four core values at E&S—and, according to TIME Magazine, giving is key to happiness. It makes us happy as individuals, and as a bonus, it’s a great way to build camaraderie and relationships as a team.

Wondering how you can bring a little happiness to your own organization by giving back? Here are six steps to incorporate successful charitable programs at your company that are authentic and reflective of your employer brand promise:

  1. Be intentional. As a business leader, you already know that you can’t say yes to every request that comes through your door. It’s important to outline your company’s charitable giving strategy, if you don’t already have one in place. Be intentional about the causes you support, and make sure they align with your brand and values. Having a strategy can make it a bit easier when you have to say no.
  2. Allow employees to lead. Some of our best charitable giving ideas come from our employees–many times supporting organizations they are already involved with. Account Executive Lauren Greisch is part of the Scrubs Ambassador program at Children’s Hospital & Medical Center in Omaha and stepped up to lead an Adopt-a-Family program for local families who will be spending their holiday in the hospital’s Neonatal Intensive Care Unit (NICU).
  3. Partner with reputable, transparent organizations. Take time to review the reputation of organizations you partner with and make sure you are confident that any time, money or talents donated are being well spent.
  4. Go guilt free. Clearly communicate that volunteer opportunities are optional. Employees should not feel pressured or guilted into giving or volunteering for a specific cause. Negative sentiments can quickly derail your charitable efforts.
  5. Money is great, but so is time. Consider giving employees a few hours a year to donate their time or their talents. A few hours of service can make a big difference to a charity or individual in need. On a recent agency quarterly development day, Director of IT Ryan Cruickshank got a group together to help build a home for Habitat for Humanity of Omaha.
  6. Empower individuals. Give employees time and flexibility to volunteer for causes they care about, or to serve on boards and committees for non-profit organizations. This is a great way to empower employees to give back and support causes in an indirect, but very meaningful, way.

You don’t have to look far for inspiration, either.

We’re continually inspired by all of the brands we work with that give so much back to our local and national communities. Just take a look at the work of Fusion Medical Staffing’s robust #FusionGives program or TD Ameritrade’s recent employee and client donation match in support of Hurricane Harvey relief efforts. And seeing the Omaha community come together for Omaha Gives! every year makes us proud to live and work here.

Follow us on Instagram to see how we give back and have fun doing it. And check out this great Guide to Giving Worksheet from The New York Times to help you develop an intentional giving plan for your company (or yourself or family for that matter).

– Warm wishes from all of us at E&S