How to create a good website: Content strategy

If you’re embarking on a website redesign, developing a completely new site or just looking for ways to improve your online presence, content strategy should be at the top of your list. Building a successful website is no longer a “one and done” approach.

Business books to read

If you’re like me, you’re always on the lookout for inspiring business books to read. Here are three of my recommendations:

Brand Architecture Infographic

This infographic on branding architecture highlights how to identify if you are using a Product Brand Strategy or Masterbrand Strategy.

Reading List: Three business books to pick up this year

There are a lot of really great, inspirational books on business, management and leadership available. But here are three business books I think are worth reading this year.

Anatomy of a socially integrated newsroom

Press releases, archived speeches and media contacts that are only available from 9 a.m.-5 p.m. Mon-Fri. Ten years ago, this was par for the course when it came to online newsrooms. But no more. Welcome to 2013 – or as we like to call it, “the age of social enlightenment.”

Mausbach and Kemerling to Speak on the Top Tips to Creating a Successful Content Marketing Program – PRSA Nebraska

Heidi Mausbach, vice president, client services, and Katie Kemerling, director, account planning from Ervin & Smith will present the Top Tips To Creating A Successful Content Marketing Program at the June 4 PRSA Nebraska Luncheon.

Best ads of 2012

2012 was certainly eventful. It was the year of the Olympics, the election, a supersonic free fall, zombie takeovers – and much, much more.

Leveraging social media space requires understanding audience – Midlands Business Journal

“Social is becoming the new search … it’s influencing purchasing decisions because consumers trust their friends’ and families’ recommendations as much or more than search engine results of a brand’s advertising and marketing messages”

Happy Holidays from Ervin & Smith

Happy holidays from all of us at Ervin & Smith.  

2012 Mayan Calendar: Brands build campaigns from the Mayan’s end of the world prediction

It was inevitable. The world is slated to end tomorrow (per the 2012 Mayan Calendar) – so the campaign concepts are just too obvious to pass up for some brands. Here are a few that caught my eye . . .