Remember those “what people think I do” / “what I really do” memes from years ago? When I sat down to answer, “What is PR?” that’s exactly what came to my mind.
The Public Relations Society of America (PRSA) defines PR as:
“At its core, public relations is about influencing, engaging and building a relationship with key stakeholders across a myriad of platforms in order to shape and frame the public perception of an organization.”
I believe that PR is telling a story – telling YOUR story – in a way that creates an emotional connection with your desired audience. It’s a cost effective means of building credibility and managing a brand’s reputation.
Through PR there are a number of ways to tell your story and a variety of specific audiences you may be speaking to:
Do you need PR?
First, consider the list of audiences above and determine if anyone on it needs to know more about you, your company and/or your services. If you’re not sure, then you probably need public relations.
Depending on the client and their objectives, our public relations team works toward specific goals on their behalf. Perhaps it’s engaging target audiences, building brand equity, increasing awareness and visibility of the brand, or even changing the perception of the brand. In other cases it’s telling a specific brand or audience story in a unique, authentic and compelling way.
After engaging in the public relations journey (keep in mind, it’s a marathon not a sprint) some typical outcomes to expect include:
- An increase in brand awareness.
- Added credibility through media placements and influencer networks.
- An established thought leadership presence for spokesperson.
- Amplified online reputation and/or presence.
- Improved website traffic.
- Additional new business opportunities.
- New talent and business partnership opportunities.
If these goals or outcomes have hit a cord with you, then you need PR.
Focus groups, audience perception workshops, relevancy analysis and competitive analysis are other ways to consider gauging the perception of your brand among your audiences. Not only does E&S have the expertise of an award-winning public relations team, we can help you with that research.