Things change quickly in the digital world, and social media is one of the fastest moving segments. From audience shifts to changes within the tools themselves, there’s a lot to keep up with. Here are four social media trend articles that can help you stay up to speed:
How Instagram’s Changes Affect What You See
Taking a page from Facebook—its parent company—Instagram is slowly changing how posts appear in users’ feeds. Chronological order is on the way out, and algorithm-based results are on their way in. Instagram says it’s trying to show users the images it thinks they want to see. This is a big change, and it likely means pay-to-play is in the future for brands.
6 Reactions Brands Might Have to Facebook Reactions
From like to love to downright angry, this post examines how you might be feeling about the new Facebook reactions. Plus, there’s some helpful info about what this new feature could mean for your business.
6 Social Media Trends That will Take Over 2016
How will live-streaming video, social commerce and other growing trends affect your business? This article takes an in-depth look at what’s changed and what you can expect this year.
Digital Channels are Key Factors for Millennials Making B2B Purchases
Millennials are making more and more B2B buying decisions, and it’s important to take note of the research tools they prefer. From the article: “Our findings contradict the traditional belief that social media is a secondary influencer on purchasing decisions for B2B brands,” said Director of Research and Strategy Heather Wadlinger. “We’ve confirmed that not only do millennials turn to social media for information about B2B brands, but they overwhelmingly prefer Facebook and YouTube to other social platforms like LinkedIn.”
What social media trends are you exploring? Share your thoughts in the comments.