These days, simply having your business on Twitter isn’t enough. And it’s more than just smart social media campaigns. If you want to see success from your social media and inbound marketing efforts, you need to treat interactions online just like face-to-face conversations with your customers. It’s about establishing an ongoing dialogue with your followers and sharing high-quality, relevant content that is genuinely helpful. The findings from the ”Small Business Customer Insights Study” show that followers can help you achieve reach, sales and word of mouth:
There’s a lot to think about, so we put together four Twitter-for-business tips to help get you started:
- Use the 80/20 principle. Eighty percent of your tweets should focus on driving interactions with your followers, such as retweets, replies and likes. Use the other 20 percent to share your own branded content, driving traffic to your website and blog.
- Watch and learn. Do a little research to see what other businesses are doing on Twitter. Use a tool, such as HubSpot or Sprout Social, to monitor competitors and real-time conversations from your customers. You can see how other businesses are engaging with your target audience, what type of content they share and what your audience is talking about.
- Craft tweets with your audience in mind. Create tweets and share content that is entertaining, helpful and inspiring. People are more likely to retweet and engage with your brand when they feel inspired or compelled to take action. Even if you’re talking about your products or services, try not to be too self-promotional. Be genuine.
- Capture real-time moments.Newsjacking isn’t a new concept, but over the past year, real-time moments have taken hold of the social media marketing community. It used to be about leveraging current events or trending news stories to drive awareness of your own brand. But as social media use grows and becomes so engrained in our day-to-day lives, the opportunities to engage are unlimited. Brands are taking advantage of everything from trending television shows and sporting events to industry-specific conferences and announcements. Remember, your customers are real people, and they use Twitter when they’re not at work as well, so expand your mindset when you’re creating a real-time strategy.
No matter how big or small of a business you are, you can use Twitter to create meaningful conversations with your prospective and current customers. An engaged Twitter audience helps drive traffic to your website and take your inbound marketing program to the next level.