Paid search strategist.

Position summary.

As a paid search strategist, you will play a critical role in the day-to-day management of our client’s paid search initiatives. Responsible for driving traffic, leads, and revenue through effective management and optimization, you will need both analytical skills and creative problem-solving to deliver measurable results.

Minimum experience and requirements.  

  • Requires 2+ years of experience in a paid search media buying role
  • Possesses knowledge in media and advertising, with particular emphasis in paid search, Google Ads and Microsoft Ads
  • Possesses working knowledge of Microsoft Excel and Keynote
  • Has excellent verbal and written communication skills
  • Maintains a high attention to detail as well as strong organizational and time management skills
  • Performs duties and tasks independently with little supervision, while also understanding when to collaborate and seek guidance
  • Is flexible and adaptable to changing priorities in a fast-paced environment
  • Possesses curiosity and confidence to solve complex problems

Principle accountabilities & job functions.  

  • Media buying & strategy: 
    • Optimize paid search campaigns with respect to pacing, audience engagement, landing page and creative testing, placement performance, and more 
    • Mine search queries to identify opportunities for keyword expansion or negative list building 
    • Monitor search query shifting across ad groups and identify opportunities to improve user experience 
    • Create, test and refine ad copy to improve CTR and onsite engagement 
    • Coordinate with internal teams and external partners to gather creative assets, ad copy, and tracking parameters for campaigns 
    • Perform quality assurance checks to verify that ads are displaying correctly and tracking properly across all relevant channels and devices 
    • Troubleshoot any technical issues or discrepancies related to ad serving, tracking, or campaign delivery, collaborating with internal teams and vendors to resolve issues promptly 
  • Analyzing/reporting: 
    • Monitor and analyze campaign performance data, identify trends, and make data-driven recommendations for optimizing media buys and improving client ROI  
    • Conduct weekly reporting activities to keep internal and client teams up to date 
    • Contribute to larger presentations and recommendations—and be comfortable having conversations with clients and internal team members 
    • Collaborate with internal and external teams on the holistic performance of each client and identify specific paid search strategies to support desired outcomes 

What we have to offer.

At Ervin & Smith, we provide something truly unique: a place to experiment and push yourself to new heights with the support of an executive team of experts who are accessible for hands-on coaching and mentorship. Our team members value relationships, collaboration, creativity and results above all else.

You’ll receive competitive pay and all the essentials, including health/dental/vision insurance, retirement plan with matching, life/supplemental insurance, and a flexible working environment and generous agency closures and time-off policies. You’ll also get training and ongoing professional development, as well as extra dollars for you to invest in your wellness and well-being.

Ervin & Smith embraces diversity and equal opportunity, and we are committed to equity and justice in our work and our community. We are determined to build a team that represents a variety of backgrounds, perspectives and skills because we understand that’s where the best ideas come from.

To apply, please e-mail your resume and portfolio to

Leanne Prewitt

President & Chief Executive Officer

Shaped by her background in creative direction, Leanne leads the agency’s culture and creative vision and also oversees the operations that allow a team of marketing, design and media specialists to create powerful and effective work for their client partners.

Leanne began her professional career in New York City working for some of the nation’s leading agencies. In 2016, after a five-month sabbatical around the world, she returned to her hometown and joined Ervin & Smith. Her global perspective and expanded professional experience influence the work she does today.