What is inbound marketing?

Inbound marketing is all about generating leads and converting them into happy, engaged customers. It integrates content, SEO, social media, digital public relations and marketing automation to help brands grow website traffic, lead generation, sales and customer loyalty. It’s an increasingly popular topic among marketing executives and business owners because it works:


Inbound marketing with defined sales and marketing objectives costs 40% less than traditional outbound marketing.


Companies with successful lead nurturing campaigns generate 50% more sales-ready leads at 33% lower cost per lead.
Source: Hubspot


Inbound Marketing attracts visitors, generates leads and closes sales for your brand 24/7.

A custom inbound marketing approach.

Every successful inbound marketing program is built on a strong foundation of strategy and engaging content that speaks to your target audience’s challenges. Ervin & Smith provides a custom approach to every client.


Build an effective plan.

Prior to executing an inbound marketing program, our marketing team will develop a strategic plan that includes:

  • High-level competitive research
  • Buyer personas
  • A quick wins plan designed to generate lead and show ROI quickly
  • Recommendations on blog topics and premium pieces of content
  • Distribution and promotion guidelines for each premium piece of content
  • Measurement guidelines and recommended KPIs

Execute the plan.

Once the strategy is in place, our team of marketers, designers, writers, and web developers get to work on executing your inbound marketing program. Our experienced project management team keeps everyone on their toes before you know it, your content will be generating you leads 24/7. While the exact deliverables vary from client to client, most HubSpot programs include the creation of the following assets every month:

  • 4-6 blog posts
  • 1 ebook/whitepaper/etc.
  • Social media posts
  • Lead nurturing recommendations

Report, measure & optimize.

HubSpot will give you the high-level metrics for your campaigns but we’ll provide you the actionable insights that will help you show value and marketing ROI. These monthly reports include analysis of marketing KPIs, as well as, recommendations and action items that will keep moving your inbound marketing program forward.

We’ll let the work speak for itself.

We’ve seen our hard work and creative thinking pay off in big ways, from increased traffic to off-the-chart lead generation results.


Get more out of HubSpot.

As a HubSpot Gold Partner, our team of experts not only get new customers started with the software but we also help existing users take their HubSpot program to the next level. We’d love to talk about your existing HubSpot marketing program.

Request a free HubSpot Consultation today!

Free HubSpot
Launch Checklist

Follow this checklist to get your HubSpot program up and running in 60 days.