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Employer branding can help companies thrive – Midlands Business Journal.

October 26, 2018

Low unemployment has propelled many employers to reconsider their benefits packages in order to maintain a competitive edge. Ervin & Smith’s President and CEO Heidi Mausbach told the Midlands Business Journal that leaders should understand there a few different ways of looking at this challenge.

“Employers need to think beyond talent attraction and retention strategies and focus on the entire employee experience,” she said. “The employee experience goes beyond traditional benefits and includes everything from technology to HR practices to operating models to leadership behaviors. All of these things have an impact on attracting and retaining top talent.”

Heidi says one way leaders can compete in a competitive job market is to intentionally develop and communicate their employer brand:

“It defines what an employer is willing to offer an employee in exchange for hard work, and it helps establish alignment across an entire organization.”

Heidi and the E&S leadership team continue to evolve the agency’s employer brand to focus on the whole person, taking inspiration from Gallup-Sharecare Well-Being Index. Traditional benefits like health insurance and 401(k) matching are coupled with non-traditional perks like a professional life coach, financial education, wellness reimbursements and creative development days out of the office.

You can read the full article in the October 19 edition of the Midlands Business Journal.

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