We’re excited to announce that Ervin & Smith was recently honored with two awards at the Nebraska ADDY Awards Competition on February 21.
The agency received two silver awards for “Raised in Madison,” a campaign for Vehicle Service Group (VSG). One award was given for the advertising campaign as a whole and another for the custom photography used in the campaign.
Raised in Madison
VSG is a family of nine brands that build world-class products in the collision repair and vehicle lifting industries. VSG and the Ervin & Smith creative team set out to build a campaign that showcases the hardworking and dedicated employees of Rotary Lift, which is headquartered in Madison, Indiana. The resulting “Raised in Madison” campaign is a series of three ads featuring gritty and dramatic custom photography. Real Rotary employees are the central focus of the ads, which will appear in various trade publications throughout the year.
Creative Direction: Crystal Mackling and Aaron Christensen
Art Direction: Ed Mejia
Photography: Brad McAlister, VSG
Copywriting: Don Aguirre
Account Team: Jessica Charlsen, Katie Herzog, Beth Huffaker