Services
Today’s leaders are balancing a lot.
How do you know what to prioritize for your company and brand when it feels like the target is constantly moving?
One of the most challenging things about running a company today is that there’s only so much you can control — especially when the market feels like it’s constantly in flux. Rather than fight the uncertainty, our approach embraces the complexities of modern business so we can use them to your advantage.
We develop a deep understanding of how you operate, what’s possible within your current environment and how to push the limits of what marketing can do. We call our process “seeking the truth.” We cannot be truly successful (and help you reach your highest levels of success) if we act on assumptions or partial truths. We dig in to find the actual truth. Then, we use what we’ve learned about what’s happening in your world to make the biggest possible impact.
How we help you navigate the biggest changes facing your business.
Name it.
Great work doesn’t come from assumptions. We ask thoughtful questions and dig deeper to uncover the truth behind the challenges you’re facing.
Tame it.
We identify decision-makers and gather key input to get everyone aligned around the problem and on board with the leadership vision.
Solve it.
With a step-by-step project plan and thoughtful execution, you’ll know exactly how to move toward your goals.
Branding.
Successful brands don’t happen in a vacuum. We believe you can’t separate your logo from who you are and what you stand for. In the same way, you can’t separate your internal culture from the customer experience.
Our comprehensive approach to branding nails down the foundational reasons why you’re unique so we can help drive customer perception, identify opportunities for growth and, ultimately, capture your share of market revenue.
With all of our branding services, our goal is to bring your vision to life. Gathering your input and feedback is crucial to our success and inspiration. We’ll develop a detailed, multi-phase project plan with clear milestones for validation.
Our toolbox:
Competitive audits and analysis
Audience and market research
Virtual and in-person workshops
Employee and customer surveys
Key decision-making cohorts
Our services:
Brand strategy and positioning
Product and company naming
Employer branding
Logo and brand identity
Activation.
Our activation services bring your brand strategy to life for internal and external audiences. We consider what’s important to your brand now and in the future to recommend the right mix of touchpoints for your business objectives.
Sometimes, you need a solid strategy for driving awareness year-round. Other times, you need targeted campaigns with hyper-specific goals in mind. Either way, you’ll always need an employee base that’s fulfilled and engaged. We’re here to help you decide how to balance your budget with your marketing and business goals.
Our toolbox:
Market and audience analysis
Copy and design
Production and execution
Project management
Our services:
Performance marketing
Employee and customer engagement
Integrated advertising campaigns
Websites and digital presence
PR strategy and execution
Environmental and interior design
Tradeshow strategy and presence
Strategy & analysis.
When you partner with consultants who understand marketing philosophy as much as marketing practice, you get a more comprehensive perspective on what’s possible for your business. Every client experience has given us a new understanding of how brand, culture, operations and marketing can all work together.
Plus, we’re experienced business leaders ourselves. We know what executives look for when investing in new ideas, because we’ve had to make those same investments to keep up with market demands. Strategic decisions should be well-informed by data, context, capabilities and, yes, even instincts. Our strategy and analysis services are completely tailored to your appetite for innovation.
Our toolbox:
Qualitative interviews
Custom surveys
Market research
Marketing strategy and sales audits
Our services:
Executive consulting
Go-to-market strategy
Product/marketing collaboration
Fractional CMO services
Media.
A media strategy is one of the most valuable investments you can make to strengthen the connection between marketing and sales. It offers the kind of concrete, data-driven answers most teams are missing when they know revenue is out there for the taking but they’re not sure how to capture it.
But most media agencies are so focused on the details of the media buy that they fail to dig deep and understand the larger business objectives. Our strategy team works alongside our dedicated media team to deliver measurable results you can use to reach your target audience, hit your acquisition goals and make the biggest possible impact in your business.
We work closely with the right people on your team to optimize as we go and prove ROI, whether you need a one-off integrated plan for a product launch or help scaling your business for the long term.
Our toolbox:
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Industry best practices
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First-, second- and third-party data
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CRM audit and analysis
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Audience research
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SEM analysis and research
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Media plan audits
Our services:
Integrated media planning, including paid search, shopping ads, video, YouTube, display, print, OOH/Billboard, direct mail, social media, discovery, Performance Max, CTV, radio, broadcast
Custom analytics dashboards
Collaborative management and optimization
Proud to be in the top 3%.
Ervin & Smith is a Google Premier Partner, which means we’ve demonstrated our knowledge through campaign management and certification. Premier status is only achieved by the top 3% of all Google partners in the world.