Our digital PR approach combines the power of traditional media relations with content marketing, social media and search. We don’t just write press releases; we proactively engage with key media targets to provide them with relevant, compelling story angles that feature your brand, research and key messages.
We target media according to their online influence.
We build targeted media lists based on online influence, focusing our pitching efforts on media outlets with the most strength and influence online.
We leverage your existing content for maximum exposure.
Ervin & Smith will repurpose existing content and pitch that to the media for coverage.
Make sure the content you’re producing is reaching your key audience. If your team already has a content marketing program, PR can be a great way to amplify your message. Ervin & Smith has the creative moxie to connect your content to the right audiences. We use PR to amplify your messages through influencer outreach, social media promotion and paid partnerships.
Reputation & thought leadership.
We’ll start by building a solid PR strategy that focuses on highlighting your brand’s unique value. Our team will position your experts as thought leaders in the community through contributed content, speaking engagements and awards opportunities. We’ll ensure your experts have the media training and messaging they need to be effective communicators so your brand is trusted and top of mind.
Successful story telling.
Our clients have been featured as subject matter experts and content contributors in outlets like CNN, The New York Times, The Wall Street Journal, Huffington Post and many others.
We’ll take a big idea for your brand and create buzz that drives business. From product launches to public education and cause marketing, we’ll create integrated campaigns that get people talking.