The challenge.

Two of VSG’s core brands: Chief Automotive and Rotary Lift, had long been dominant players in their respective automotive equipment markets, relying on broad distribution networks and trade publication advertising to carry the brand story and generate sales.

But, as the market became more crowded, VSG realized they needed to freshen and modernize their messaging by using digital channels to reach an untapped source of potential customers.

integrated campaign example rotary
content hub example rotary

The solution.

Realizing VSG needed a better and more effective way to communicate directly with their customers and prospects, Ervin & Smith developed a digital campaign that included a content marketing program using HubSpot as the focal point. This allowed both Rotary and Chief to collect leads, push messages via email, and establish their respective brands as thought leaders through blogs, whitepapers, guides and other premium content.

By building an integrated approach that combines both inbound and outbound marketing tactics, like social media and pay-per-click, both Rotary and Chief have seen impressive growth in terms of online leads and digital brand strength.

See the Hubspot Impact Awards case study

300% increase in leads.
hubspot results

The results.


Increase in year-over-year website traffic.


Visitor-to-lead-conversion rate from PPC.


Leads generated.

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