The challenge. is an online credit reporting service that helps small businesses quickly make credit decisions for other SMBs. The product was 15 years old and outdated in terms of design and current UI best practices. The challenge was overhauling the site while maintaining the product’s strongest point—its simplicity.

web app example

The solution.

Ervin & Smith modernized the product image and user experience, while retaining the simplicity of the site. Through information architecture and application design, our UX and UI team was able to meet consumer needs by creating a logical experience for potential and current users of the product.

The results.


Of users voluntarily came over to new site.

1 per :60

# of reports generated post launch.

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