At Ervin & Smith, we believe media is more than channel-first thinking and buying impressions — it’s solving business problems.
We’re looking for an Integrated Media Strategist who is equally comfortable developing strategic media recommendations, managing integrated campaigns, collaborating across disciplines and uncovering opportunities to improve performance. This role blends strategic thinking with hands-on execution across some traditional but mostly digital media, partnering closely with Client Service, Creative, Brand Strategy/Research and external media partners to help clients achieve measurable business outcomes.
The ideal candidate is curious, proactive, collaborative yet autonomous, detail-oriented and energized by an ever-evolving media landscape. They thrive in both the planning and execution phases of media and enjoy connecting business goals to audience strategy, media roles, channel selection and measurement.
What you’ll do.
Media strategy & planning.
- Translate business and marketing objectives into integrated media strategies
- Develop audience, channel, and investment recommendations
- Build media plans that align channels to their roles in the customer journey
- Recommend KPIs, measurement approaches, and optimization strategies based on campaign objectives
- Present recommendations internally and to clients
- Provide strong, strategic POVs internally and to clients
Campaign management.
- Execute and manage campaigns across traditional and digital media
- Coordinate campaign launches with internal teams and external partners
- Monitor pacing, budgets, quality assurance and campaign health
- Proactively identify optimization opportunities throughout campaign lifecycles
Performance & measurement.
- Analyze campaign performance and transform data into actionable insights
- Contribute to reporting that focuses on business impact, not just platform metrics
- Support advanced measurement initiatives including incrementality testing, attribution and MMM readiness, as client needs arise
- Help maintain internal benchmark libraries and performance best practices
Traditional media.
- Plan and coordinate traditional media including print, OOH and sponsorships, as client needs arise
- Manage vendor relationships, negotiations, IOs, and reconciliations
- Evaluate opportunities across both traditional and emerging media channels
Collaboration & innovation.
- Partner closely across internal teams throughout campaign development
- Contribute ideas that improve media strategy, operational efficiency and client outcomes
- Embrace AI and emerging technologies to streamline workflows and enhance decision-making
- Help evolve departmental processes, documentation and media best practices
- Stay current on platform updates, test new digital capabilities and support automation initiatives
What we’re looking for.
- 3–7 years of media planning and buying experience
- Experience developing integrated media strategies across digital and traditional channels
- Strong understanding of media strategy and media planning principles
- Comfortable interpreting campaign performance and making data-informed recommendations
- Exceptional organization and project management skills
- Strong communication and presentation abilities
- Ability to manage multiple priorities with accuracy and attention to detail
- Ability to perform duties and tasks independently with little supervision, while also understanding when to collaborate and seek guidance
- Curiosity to continuously learn and adapt as media evolves
Requirements.
- Paid media platform management (Google Ads, Microsoft Advertising, Meta Ads Manager, LinkedIn, Spotify, Reddit, etc.)
- GA4 / GTM
- Data Studio
- AI productivity tools (Claude, ChatGPT, Gemini, etc.)
Essential physical requirements.
- While performing the duties of this job, the employee is regularly required to sit and operate relevant technology such as computers, copiers, calculators, etc. The employee is periodically required to stand, walk; and stoop. The employee must occasionally lift and/or move up to 10 pounds. Reasonable accommodation may be made to enable individuals with disabilities to perform essential functions.
Typical working conditions.
- Most of the time in this position will be spent in a non-smoking, climate-controlled office environment. Hours will be as scheduled. The noise level in the work environment is usually moderate.
Measures of performance.
- Job requirements as stated above are fulfilled.
- The quality and timeliness of deliverables remain at a high level. This includes receiving satisfactory reviews from internal teams, directors, executives, and clients on the quality and timeliness of work.
- A consistently high level of internal and external client satisfaction.
Why Ervin & Smith?
We’re building a different kind of media department—one grounded in strategy, measurement, curiosity, and continuous improvement. You’ll have the opportunity to work across channels, influence client business decisions, collaborate with talented cross-functional teams, and help shape what modern media looks like. If you’re excited about solving business challenges through smarter media, we’d love to meet you.
At E&S, we don’t just have core values. We live them.
- Stay curious but confident: What works today might not work tomorrow, and that’s ok. We stay resourceful and agile, with a dose of “never settle” in our bones. We take calculated risks and share our POV — our teammates and clients want to know.
- Give a damn: About our clients, our company, our community and each other. We care passionately about the work we do and the results we achieve.
- Own your sh*t: We stay accountable to ourselves and each other, celebrate our wins and — when things go wrong — we examine, acknowledge, pick up and move on.
- Be real: We are open, honest, and show respect for each other. It’s not just about the work we do but how we do it. Trust is built through clarity and candor.
- Be really good: We are each expert in our own roles, high performers with high capacity. We use our experience to make the best decision at every turn. And the work we present is work that only our team could produce.
- Make it fun: We really enjoy what we do, so even when we’re working hard, we know how to make it fun and fulfilling. Which is important; our work lives are a pretty big part of our whole lives.
If you’re ready to thrive in a culture that champions the whole person and creates work that stands out, we want to hear from you. Send your resume and portfolio to jobs@ervinandsmith.com.