Five myths about AI search that are leading brands astray.
For years, the bargain was simple: you publish content, and search engines would send you clicks. But today, more searches end with an answer before providing a list of links. And it’s already changing how buyers make decisions and what brands can control.
Brand, performance or product? Which strategy will solve your problem?
“Marketing” isn’t one thing, and neither are marketing agencies. The world of marketing offers a vast menu of possible approaches, each designed to solve very different problems and requiring a unique set of skills to implement them.
How AI is changing search (and what to do about it).
Search has officially entered a new era. AI is no longer working behind the scenes; it now powers results, generates ads and delivers answers before audiences ever click on a single link.
Media buying is broken – and we’re all to blame.
We’ve been in a lot of new business meetings lately. And more than once, we’ve heard some version of a similar story
The truth about launching a full-funnel media campaign — from concept to optimization.
A strong media strategy is more than targeting and tactics. Successful media campaigns are the result of thoughtful collaboration, creative flexibility, operational rigor and early performance insight.
Celebrating our wins at the 2025 Pinnacle Awards.
We love the work we do. But every now and then, we also get the opportunity to get dressed up and be recognized by our peers in the marketing industry. And this year, we’re honored to have brought home four Pinnacles — the show’s top prize — affirming the strength of our strategy, the power of […]
Our no-panic guide to media during the election.
Election season can feel like advertising during the Super Bowl. If the Super Bowl lasted for months. This year, the standard fourth-quarter sales push overlaps with a historic presidential election — creating unique media challenges. But it’s not impossible to navigate. In fact, consumer spending is predicted to rise in the fourth quarter of 2024. […]
We went to VidCon 2024! Here are 5 takeaways.
Ever been to VidCon? We hadn’t before this July. But with social video ad spending set to surpass TV ad spending by 2025, we knew it was the right time to deepen our knowledge of current trends in content creation. A small team of E&Sers went to Anaheim, CA to hear the latest about online […]
Brandformance 101: Our approach to a smarter marketing mix.
In nearly 40 years of business, we can count on one hand the number of times that a client has come to us wanting “some ads just to see what happens.”
What we learned about AI at Google Marketing Live.
In May, a few E&S team members joined our client partners and other marketing professionals at Google Marketing Live. During our time in Mountain View, CA, we learned all about new products and features coming to Google. The hot topic? Artificial intelligence. And yes, we lost count of how many times “AI” was said during […]