Five myths about AI search that are leading brands astray.

A collage of graphics representing the concept of AI search. There is a search bar on top of a line chart and an image of hands on a laptop keyboard.

For years, the bargain was simple: you publish content, and search engines would send you clicks. But today, more searches end with an answer before providing a list of links. And it’s already changing how buyers make decisions and what brands can control.

Leanne Prewitt

President & Chief Executive Officer

Shaped by her background in creative direction, Leanne leads the agency’s culture and creative vision and also oversees the operations that allow a team of marketing, design and media specialists to create powerful and effective work for their client partners.

Leanne began her professional career in New York City working for some of the nation’s leading agencies. In 2016, after a five-month sabbatical around the world, she returned to her hometown and joined Ervin & Smith. Her global perspective and expanded professional experience influence the work she does today.